Boutique agency specializing in cultural communications

The “Dostoevsky” festival was held for the first time in July 2024 in Zaraysk, a city ​​in the Moscow region. To promote the festival, we engaged target media partners, including Radio Kultura, Snob, Culture.ru, The Blueprint and 360 TV channel. They supported an extensive programme of events with announcements and longreads: detailed interviews, city guides and festival reviews. An important part of the PR campaign was the implementation of a one-day press trip to Zaraysk for journalists and Telegram bloggers. As a result of the trip, at least 20 articles were published. Reports from the opening of the festival were released by key federal and regional TV channels: Russia-1, Russia-K, OTR and 360. In total, 100+ publications in target media and 40+ posts in specialized Telegram blogs were initiated. The coverage reached at least 50 million.

To raise public awareness and expand the festival's audience, we developed and implemented a PR campaign. Six media partners were engaged: Afisha, Afisha KP, Snob, Radio Kultura, regional TV channel 360 and Artoholic Telegram channel. Various articles were initiated in target media, including guides, reviews and interviews with participating directors Motoi Miura and Khaled Uanuki. On the opening day of the festival, a press trip was organized for leading journalists, theater critics and Telegram bloggers. On the same day, a press conference with the festival participants and hosts was held in Melikhovo. The 24th annual festival was attended by 32 journalists and 5 television crews. The campaign resulted in 70+ articles and 38 posts in Telegram and VK blogs with a total reach of 36M.

"Summer. Music. Museum” is an open-air classical music festival held annually on the territory of the New Jerusalem Museum. For wide coverage of the VI Festival, we brought up 8 partnerships with target media outlets (Afisha, Moslenta, Kuda Moscow, radio Relax FM, Snob, TV channel 360, etc.). They supported the event with announcements, interviews, TV reports and critical reviews. On the opening day of the festival, a press tour was organized for journalists, bloggers and music critics. A press conference was organized on site with the participation of Festival President Maxim Dunaevsky, Artistic Director Dmitry Yurovsky and Minister of Culture and Sports of the Moscow Region Vasily Kuznetsov. As a result of the PR-campaign, 42 journalists and 6 TV crews visited the festival. At least 300 publications were published in the media (41% federal and 59% regional media). The total coverage of these publications reached 70M.

To drive attention to Bachelor's degree programmes among potential applicants, a campaign was developed in thematic Telegram channels. Its purpose was to announce the Open Day event among the target audience. For implementation, the seeding method was used in selected thematic Telegram channels dedicated to educational trends and IT professions. In total, the project received 23 announcements with a coverage of 56K views. The campaign identified the most effective channels for further cooperation.

We have delivered a PR campaign to launch the online gallery of a contemporary Russian photography “Experiment”. As part of the campaign, we initiated publications in the target media outlets, including Artguide, Colta, AD, Design-Mate, Tatlin, Paper, Sobaka NN. An interview with the director of the gallery Irina Golinskaya was published in specialized media about photography - Photographer.ru. Playboy Russia released a longrid with an editor’s choice of photos from the gallery portfolio. Publications were published in Telegram channels about art and photography (Artoholic, You're such a Pepperstein today, f/64, etc.), design and interiors (Design), entertainment (Two ladies in Moscow, etc). In total, the PR campaign resulted in 21 publications in the target media and 15 announcements in Telegram.

We have produced and delivered an Instagram contest #MyEcoRules, which attracted participants from all federal districts of Russia. The project’s goal was to promote greater environmental responsibility among target audiences across Russia. Among the organizers and partners of the competition were the Cultural and Education Section of the British Embassy in Moscow, Greenpeace in Russia, Skillbox, +1 City. We developed the concept and came up with the mechanics of the competition. We agreed to a beneficial partnership with 15 leading eco-bloggers from different cities of Russia. A well-known journalist and eco-activist Irena Ponaroshku (2.4 million Instagram followers) was brought in as an Ambassador of the project. We assembled an expert jury, whose members selected the winners from 565 creative posts. Two prizes were taken by participants from Yekaterinburg and the village of Verkhny Bereznik (Arkhangelsk region), and the main prize - an electric scooter - was sent to Ulan-Ude. The PR campaign resulted in 30 posts and articles in the target Telegram channels and media outlets, including Recyclemag, +1, Organic Woman, Psycho Daily. The total coverage of bloggers' posts and publications in the media reached 3 million people.

For the British Higher School of Art and Design (BHSAD), we have implemented PR support for the festival Britanka Degree Show 2021. The aim of the campaign was to strengthen the image of BHSAD as a leader in the field of education in the creative industries. Specialized Russian media and Telegram were chosen as the main channels of promotion. We have engaged media partners to support the exhibition, including Design Mate, one of the most reputable media outlets for design industry professionals. The exhibition was visited by editors of fashion, culture and art magazines InStyle, The Blueprint, Design Mate, Photographer.ru , as well as the authors of the Telegram channels “I hate fashion", “Two ladies in Moscow". They published announcements, articles and reviews of the best works of BHSAD graduates. The opening of the exhibition was broadcasted in the “Friday News” programme on the entertainment TV channel “Friday”. The project has received more than 40 publications in the media and 30 announcements in Telegram with a total Reach of 1.3 million.

Anastasia Volkova, founder of the agency, has developed and delivered the course "Cultural Communications" within the "Art Management" programme of the Higher School "Sreda Obuchenia".

KK BURO agency devised and led a PR campaign to support the UK-Russia Creative Bridge online forum. The aim of the Forum was to create a platform for regular discussion between the UK and Russia primarily in the sector of arts and creative industries. Our priority was to work with digital media outlets and Telegram channels to spread links to the Forum events. We brought up 3 partnerships with target media outlets and arranged 7 interviews with the British experts and Russian Forum curators. PR campaign resulted in 30+ media mentions with cumulative reach of 5,6 M, as well as 50+ Telegram posts that reached 85 K.

We developed a strategy to promote the Experiment gallery of actual Russian photography on Instagram. Experiment is an online photo gallery that unites young talented artists with connoisseurs and photography collectors. KK BURO agency is responsible for creating and developing an Instagram account from scratch, including page design, content management, community management, Instagram ads, cross-promotions with partners, 24/7 support for gallery activities.

"Likbez" Art Project conducts interactive concerts at various venues in Moscow. The mission of the project is to acquaint the general public with classical music. To promote the concert in the Zaryadye Hall with the participation of the famous pianist Polina Osetinskaya, we worked with the media and Instagram bloggers. The results were 20+ publications and stories in leading media (TASS, Forbes Woman, Classical Music News, Colta, TV Russia-K, radio Orpheus, etc.) and 8 Instagram posts by relevant bloggers.

We were awarded a professional prize for the best PR project of the Year 2020 in the B2C category. SMALL Prize goes annually to the leading small and independent agencies in Russia.

On January 13th, 2020 the 9th annual Gift of Life Gala was held in London to raise funds to help severely ill children. KK BURO acted as an external press office for the event. We updated a media list, collected quotes from the celebrity speakers, prepared and distributed a press release and initiated coverage in the target media, including RIA Novosti UK, Kommersant UK, Zima Magazine, Afisha London, New Style Magazine, Russian Roulette.

KK BURO provided 24/7 press office support for more than 200 musical events throughout Russia. We were responsible for PR strategy development and implementation plan, media partners engagement, managing media inquiries, initiating media coverage, managing journalists at the events, conducting press trips and press conferences. The Year of Music programme was aimed at strengthening cultural links between the UK and Russia.

Provision of press office and SMM for the exhibition and educational programme in the following areas: Fashion and Photography. VZLET’s objective is aimed at discovering new names and supporting young professionals in the field of culture.

As a part of the media campaign in 2018 and 2019, KK BURO agency conducted a press trip to the seminar venue at Yasnaya Polyana. Among the participants were literary critics from the leading Russian media outlets (RBC Style, Forbes Life, Afisha Daily, Rossiyskaya Gazeta, Gorky Media, etc.) and Telegram bloggers.

This exhibition featured artworks, gathered mostly from the Faberge Museum in Baden-Baden. KK BURO was appointed as the external press office dealing with international media. We initiated coverage about the exhibition in the European media. This not only resulted in 20+ published items but also raised awareness about the New Jerusalem Museum among foreign journalists.

To promote the exhibition of British education in Moscow KK BURO engaged media partners including Lenta.ru, Afisha Daily, T&P, Mel, Mixmag and KudaGo.  We initiated interviews with opinion leaders and celebrities who studied in the UK such as musician Lokiboi, fashion designer Leonid Alexeev and economist Maxim Bouev. The resulting PR Value of the entire media campaign was more than 11m roubles with a reach of over 17 million.

Т Festival is an international multidisciplinary festival that combines classical music, visual  art, poetry and performance. KK BURO established partnerships with the target media, gathered commentary from the speakers and coordinated interviews. The project gained wide coverage in the leading business and lifestyle press, including Forbes Life, Vogue, Kommersant, Kommersant Style, Vedomosti, Business FM radio, Kultura radio, Hello magazine, Russkiy Pioner magazine, Sapsan, etc.